3 Tips For Creating A Great Client Presentation

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Do you have an upcoming client presentation? Do you want to make as good of an impression as possible? You need to invest some time into preparation. Practice your preparation so you can deliver it with confidence. Also, you may want to make sure that physical presentation looks good. After all, they'll be keeping the presentation after you leave and possibly referring back to it later. The appearance and structure of the hard copy of your presentation could go a long way toward influencing their perception of you. Here are three tips for creating a great presentation:

Include an executive summary. Your client will likely want to reference the presentation later, especially if they need to make some kind of decision based off the information in the presentation. It may be tough for them to reference your presentation, though, if they have to dig deep to find the information they need. Instead, put an executive summary right up front.

An executive summary is a page that lists the high level points and ideas. That allows your client to quickly scan the document and get the information they need. It will also give them an idea of what to expect from your presentation.

Have your slides professionally designed. You wouldn't think of giving your presentation in an old t-shirt and a pair of shorts. So why print your slides on a dated and worn design? Don't use the templates in your presentation software. Instead, invest in a graphic designer to help you put your slides together. Professionally designed slides will give your presentation a polished appearance. They also show your client that you invested time and resources into giving them the best presentation possible. You can likely find a designer online or locally to help you for a very reasonable price.

Use a copy service to package the presentation. Yes, you could just print the presentation on your company's printer. However, you could also take it a step further and use a professional copy service. A copy service can help you package the presentation in a way that's appealing and professional. For example, they could use binding to make the presentation look like a booklet. Or they could add on front and back covers to give it a polished look. Also, if you're in a hurry, they could turn around a high number of copies in a very short period of time.

For more information, visit a copy service in your area. They can help you decide how to design your presentation.


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