Small Business Saturday: 4 Ways To Effectively Use Insert Printing

Posted by on Sep 20, 2016 in Uncategorized | Comments Off on Small Business Saturday: 4 Ways To Effectively Use Insert Printing

Every year, the Saturday after Black Friday is known as Small Business Saturday. This is a great way to reach out to new customers, promote sales , and get started on the busy holiday shopping season. Getting people to come to your store is the first step. Along with digital media, you can still reach a variety of customers through print advertisements. One of the easiest ways to showcase your products and Small Business Saturday deals is with insert printing. Insert advertisements can be spread throughout the whole community to help promote the day. As you plan out insert designs, there are four ways to effectively use them for your promotions. Special Store Hours Shopping can get hectic and crazy on the weekend after Thanksgiving. Do not leave your customers confused. As you plan the insert design, ensure that the hours and special opening times are clearly stated on the front of the ad. This will help shoppers plan and know the best times to visit your store. Coupons Adding coupons to your insert ads will give someone a reason to pick up the insert and keep it. A single coupon can be placed on the front of the ad to attract shoppers. Multiple coupons can be placed in other sections of the ad so that you can have additional discounts to look forward to. The coupons are a great way to promote your sales and add extra savings for consumers. You can even offer extra coupons for customers unable to make it to the Small Business Saturday event. This allows you to reach as many customers as possible. Holiday Logo Designs & Themes A number of insert printing companies have graphic design teams to help plan out different logo designs for inserts. You can add the spirit of the holidays by using these services to create unique designs. For example, a graphic artist can design Christmas lights to make it look like they are hanging around your logo. Other small themes and designs can be used like candy canes, Santa hats, and Christmas trees. Digital Connections An insert may not have the space to feature all of your products and sales. By using the designs, you can expand the ways that customers access information. For example, you can add QR codes on the inserts that customers can scan to reach video promotions, websites, or social media. You can also provide text links to exclusive online deals and digital coupons. All of these methods will help you connect to customers and showcase the services that you have to offer. Getting your insert ads printed early is an ideal way to reach out to customers and be fully prepared for the Small Business Saturday experience. For more information, contact Flottman Company or a similar...

read more

How To Better Advertise Your Business

Posted by on Aug 8, 2016 in Uncategorized | Comments Off on How To Better Advertise Your Business

If you want to make sure that your company is getting noticed a lot more, you need to think about using all of the different ways you can advertise. To help get you started in the right direction, you will want to take a few moments to review the following suggestions. Have New Business Cards Printed And Ready To Hand Out You will want to hand out as many business cards as you can when the opportunity presents itself. However, it is not just about handing out cards. You want to make sure that the business cards are going to truly grab the attention of the people that are receiving them. You can make them unique by having a printing company print business cards that are a different shape, larger than the standard size, or that have a unique picture and colorful words printed on them. The point is to make sure that your business card is going to stick out. Once the printing company is finished with your business cards, you will want to hand one to every person you meet. Leave some with the tip that you are leaving at a restaurant. Tack some up to the bulletin boards at the local library, grocery store, and laundromat. Always be on the lookout for new places to leave your business card. Print And Distribute Door Hanging Advertisements If you have an upcoming sale or new product coming out, you might want to let as many people know about it as you can through the use of advertisements that you leave on the doorknobs of local homes. You will first need to make sure that you are able to obtain the proper permit to leave such advertisements on the doors of homes so you do not get your company in any trouble. Then you will want to draw up a sketch of what it is that you would like your door hanger to look like and take that sketch to the local printing shop. Once they are finished with the printing process, you and a couple of your employees can hit the town and leave them on as many doors as you possibly can in order to get word out about your business. With those two suggestions, you should find that it is going to be much easier to advertise your business in a way that it is truly going to get noticed. For more information, contact local professionals like Fotorecord Print...

read more

How to Turn Your Custom Wedding Invitations into Mementos for Your Guests

Posted by on Jul 5, 2016 in Uncategorized | Comments Off on How to Turn Your Custom Wedding Invitations into Mementos for Your Guests

A marriage is an exciting occasion that is sure to provide enjoyable memories for you, your intended, and your guests. Turning your wedding invitations into mementos will give your guests something tangible to hold on to after your marriage that will help remind them of the special day as time goes on. Consider using the following tips and tricks to get the job done: Include a Colorful Photo Consider featuring a colorful photo of you and your soon-to-be spouse right on the front flap of your invitations. Guests can detach the front flap and frame the photo to hang on their wall and memorialize your big event. Make sure the photo you choose is in full color, and have it printed with a glossy finish to give it a professionally finished look that will look great on the walls of your friends and family members. Customize the Print Instead of having the same exact information printed on your invitations, create a custom print for each guest. Have their individual names printed inside the invitations along with a personalized note about why their attendance is important to you. This method will help ensure that no two guests receive the same invitation, which should make the invitations more valuable and memorable to them. Your guests can put the printed portion of their invitation in a scrapbook to look back on as the years pass. Design Some Borders Spiff your invitations up a little with some colorful borders. Work with your custom printer to create a unique border design and color scheme that can be included on the fronts and insides of your invitations. You can have the initials of you and your fiance and the year of your marriage infused into the border, and you can then overlay your guests’ names over the border to make each invitation unique. It’s helpful to choose your wedding color scheme before creating your invitations so you can use those same colors to create your borders and maintain the same general theme among your invitations, ceremony, and reception. Have Them Laminated It’s a good idea to have your invitations laminated after they’ve been printed so that they stay in good shape as time goes on. Laminated invitations can be stored away in a memento box without getting moldy and can be hung on a wall without the need for an enclosed frame. Once laminated, you can send your invitations to guests as postcards and save some money on envelopes. These tips and tricks should make it easy to create interesting, unique wedding invitations that your guests are sure to appreciate for many years to come.   For more information, talk to a company such as Fleetwood Photo & Digital....

read more

4 Reasons To Use Business Cards In The Digital Age

Posted by on Feb 23, 2016 in Uncategorized | Comments Off on 4 Reasons To Use Business Cards In The Digital Age

Although some may be lamenting the death of the business card, rest assured, it will still be used in days to come. The business card can provide potential clients with quick info, and convey a sense of preparedness that simply writing down your email address cannot. Throughout the course of this brief article, you will learn just a few of the reasons to continue using business cards in the digital age. Preparedness By giving a potential client or business contact a business card, you are conveying a level of preparedness and professional decorum that you otherwise would not be imparting. You don’t always want to be scrambling for a pen and a napkin to write down your contact information, or fumbling about with an unwieldy mobile device. Sometimes being ready to hand off a business card is the sleekest, and most prepared way, to share information with someone. “Warmth” By using a business card, you are transferring something that can only be described as “warmth”. It’s a personal experience. Although sending a text or swapping phone numbers through a mobile device can be convenient, it’s also impersonal. There’s something human lost in making eye contact with a potential business contact and shaking his or her hand before imparting a business card. Let Business Cards Market For You Remember that a sleek, interesting, and even technologically advanced business card is not merely a novelty, but it will generate conversation. Not just between you and a potential client or business contact, but between that business contact and others. A card with an interesting branding or technological quirk, like a digital QR code, can generate word of mouth hype. In a way, the card itself does marketing for you. First Impressions First impressions are based on the memories that someone has of you, and sometimes even the physical artifacts tied to those memories. Is a person going to have that physical object if you simply exchange contact information through your mobile device? Chances are, a person isn’t going to remember you simply by taking a glance at their phone. However, by giving a person your personal business card, they will remember you. That object is personally tied to you. By making sure that your business card is a professional affair, you’ll also ensure that memory is a good one. Business cards can convey a lot about you and your brand. They can also ensure that you will be remembered as a professional individual representing a compelling brand. Contact a printing company, such as Print Source, for more information....

read more

How Wide Format Printing Can Change Your Art And Help You Sell More Of Your Work

Posted by on Dec 31, 2015 in Uncategorized | Comments Off on How Wide Format Printing Can Change Your Art And Help You Sell More Of Your Work

One of the biggest problems artists encounter is that they cannot sell their original art for the asking price because many people cannot afford it. However, there are companies out there that are willing to make printed copies of your work, two-dimensional prints of any size or format, which you can sell at a fraction of the cost of the original work from which the prints are copied. If you would prefer to keep your artwork closer to home, there is an alternative. Instead, invest in your own wide-format printing machine, and discover all of the following ways that it can change your art while it helps you sell more of it. An Expensive Investment with Long-Term Payoffs A wide format printer is an expensive investment, but it has long-term payoffs. For one, you are able to make greeting cards, postcards, banners, T-shirts and other wearable art, as well as two-dimensional copies of your work in smaller or larger sizes to suit your customers. In addition to the multiple formats, sizes and prices you can offer for the same piece of artwork, you get a lot of exposure for your work. People who might not otherwise see your art may receive a smaller print or greeting card with your work on the front and decide they want to know more about the artist or seek out more of your work. Finally, the last benefit is that you only have to print what you want and need, and you do not have to pay printing services to do the job for you. Changing the Appearance of Your Art If you have a piece that is especially popular, but some customers would prefer a different color scheme, a wide format printer can change that. You do not have to alter the original. You simply scan it with the printer’s scanner, change the colors on the touch screen and print. You can also edit, crop or add effects to an artwork this way, creating new and improved pieces that you can store and print whenever you want.  How a Wide Format Printer Helps You Sell More Art Let’s say you want to put the same piece of art in five different shows that are all occurring at the same time. As long as there are no rules regarding copies or prints entering the show, you could print four copies of the original and enter all five shows. If the prints and/or the original all sell at all five shows, you have successfully sold more of your art than you would have entering your original piece in just one show. Less expensive prints also tend to sell more, so you could do this to infinity and make enough money from your art to pay for the wide format printer in no time at...

read more

Cool Custom Gifts That Bring Smiles But Don’t Break The Bank

Posted by on Dec 11, 2015 in Uncategorized | Comments Off on Cool Custom Gifts That Bring Smiles But Don’t Break The Bank

If you are looking for a great gift to show someone you care, but are on a limited budget, try giving something personal and from the heart. A printer or online print company will offer some unique ideas that may fit the bill nicely- while not costing a fortune. Some cool custom gift ideas that are inexpensive to create include: Custom cards and stationary items. Many printers will make customized stationary and greeting cards that you can personalize with photos, monograms, or motifs that suit your gift recipient. Consider using pictures of their kids, pets, or a favorite photo to make cards and stationary that they will use year-round! Some printers may also offer items such as sticky-notes, letter openers, or address labels that also make useful and affordable gifts. Personalized calendars. Everyone uses a calendar, whether it is at work on their desk or in the kitchen to remind them of important appointments. Talk to a printer about creating a calendar with a picture that will be both familiar and delightful to the recipient; some may even be able to customize dates on the calendar to fill in important birthdays, holidays, or other special occasions to make the gift personal and useful. Cool photo canvases. Have a great picture that your gift recipient will love? Create a lasting keepsake by having the photo turned into a canvas that is suitable for hanging on any wall. These are lovely mementos that really do not cost a lot, and that will be cherished for years to come. A funny mug. Ask your printer about customized mugs or cups that make use of a picture, emblem, or other motif. These are exceptionally good gifts for coworkers or the boss, when you want to give them something that they will use daily. Accented accessories. Another fun idea that a recipient might enjoy is an accented item to use or wear; this might include an inexpensive fleece lap-throw or a scarf. Have the recipient’s initial or an emblem embroidered on the item to give it an upscale touch, without spending a fortune! Gift recipients will love getting something that you had a hand in creating, and these are just a few of the low-cost ideas that will bring a smile. Talk with printers and merchants regarding customized photo gifts that fit into your gift-giving budget, and that suit the recipient best. Try some of these ideas when you are looking for an appreciated gift, without spending a lot of...

read more

Impact Your Customers With Out-Of-The-Ordinary Business Card Design

Posted by on Nov 11, 2015 in Uncategorized | Comments Off on Impact Your Customers With Out-Of-The-Ordinary Business Card Design

When it comes to advertising campaigns for your business, the choices you make about design are vital for catching the attention of potential customers. If you are thinking about having business cards made for your business, avoiding the traditional styles is a good idea. Consider these cool ideas for creating the business cards your customers will enjoy and not soon forget. Designing Cards Around The Kind Of Business You Own Being unique is important for your business to stand out from the rest. The same is also true about the design you choose for your advertising, especially when it comes to business cards. For example, if you own a bakery, you might consider having edible gingerbread cards. You can also have paper cards for your customers to keep after they eat the ones made out gingerbread. You can have your business name and other information printed with food colors on your edible cards. You could choose from a traditional rectangular style or you might make them in the shape of gingerbread men. Another example is bone or paw print shapes for the business cards of a pet shop. Think about the kind of business you own and how you could incorporate it into the shape and overall design of your cards. A Business Card Your Customers Can Use A business card design that is also a useful object for your customers is always a good way to remain in their memory. One example is a card that doubles as a tool. Your business logo and other information can be printed on a flat screwdriver or tire gauge. Another example is a business card that can be used as a magnetic picture frame. You can have your information printed on the inside of the frame and have it pop out to leave a decorative, colorful frame. Making It Personal Can Increase Your Customer Base A card with just your logo, name and business information can be more personal if you also add your picture as well. When people see you on your business card, they automatically feel like they know more about you. Bear in mind the importance of building trust between yourself and your customers. Adding your picture to your business card design can be a good way to start kindling trust that can turn into returning, loyal customers. Never scrimp on the money or time you spend for advertising. Doing so could cause your business to fall behind the competition. Also, when deciding the details about your marketing campaigns, always think outside the box so you will remain ahead of your competitors simply due to new, creative marketing ideas. For a professional business card, contact a company such as 4 Color...

read more

Rack Card Advertisinig Tips For Pet Walking Businesses

Posted by on Oct 1, 2015 in Uncategorized | Comments Off on Rack Card Advertisinig Tips For Pet Walking Businesses

Starting your dog walking and pet sitting business requires a steady clientele to ensure success. Fortunately, there is an inexpensive way to get word out about your services – rack cards. These eye-catching leaflets are the same size as a brochure, but they are generally only double-sided and printed on heavier paper. In some instances, they may be a mini-brochure that folds open to two double-sided pages. The following tips can help you get the most of this advertising option. Tip #1: Create an Eye-Catching Design The bulk of your design should be on the top third of the card. This is because this is all that may be initially visible depending on the type of rack and your placement in the rack. Create a simple logo that embodies the purpose of your business as a pet sitting or walking service, followed by your business name in easy-to-read print. This increases the chances of someone noticing the card that is looking for your particular services. The rest of the card and the back is for the details of your service. You will also want to make sure your contact information is clearly visible on both sides of the card. Tip #2: Provide the Benefits First Many people see their pets as family members, sometimes even as children. So, play on the fact that pets are lonely during the day. One benefit could be that dog walking provides the dogs with exercise and companionship when they are otherwise stuck home alone all day while the owner works. Or, how a daily walking ensures the owners pet is monitored so any injuries or illnesses are caught quickly. Focusing on the benefits as soon as possible is more likely to hook a customer. Tip #3: Features Come In Second The features, or actual services, are second to the benefits. You may want to list these on the back of the card if the front is in danger of becoming crowded. List all the services you offer, with or without a price list. Keep in mind, if you have a price list you will need to print new cards and collect all the old ones in circulation each time your prices changes. Instead, consider listing a web page and keep your updated price list available there. Tip #4: Rack Them Wisely Provide the cards in places where your clients are likely to be. Groomers and vets often have small advertising racks available, or you may be able to ask to display a single card rack on a counter or table in the office. It never hurts to ask! In exchange, you can refer your clients to their services. Pet supply stores are another advertising options. If you live in a major tourist center and have pet-friendly hotels in your area, you may even want to advertise in the hotel lobby racks. Travelers sometimes bring their pets but then have to leave them in the room for much of the day. For more information on printing rack cards, talk to a professional like M13...

read more

Extend The Life Of Your Office Copy Machine With These 3 Tips

Posted by on Sep 16, 2015 in Uncategorized | Comments Off on Extend The Life Of Your Office Copy Machine With These 3 Tips

A copy machine is a vital part of any bustling office. However, if you’re like many business owners, you don’t pay much attention to the machine until it stops working and needs to be repaired. A little maintenance on your copy machine can help you avoid repair costs and ensure that it continues to function well. Here are some ways you can prolong the life of your office copy machine. Deal with Paper Jams the Right Way If you’re like many people, you may find paper jams to be inconvenient and aren’t particularly gentle when you try to fix the problem. In many cases, the paper rips as you’re trying to remove it, leaving dust and tiny fibers behind. This can cause even more jams in the future. Therefore, when you have removed the paper that was stuck in the machine, it’s a good idea to spray the area with a compressed air duster (also called a canned air duster) to dislodge and blow away any fibers or dust. You might be tempted to blow away debris yourself, but don’t do this. Your breath contains bits of saliva and moisture, which could be harmful to machine components. You can also prevent paper jams. Make sure that paper is stored in a place that won’t expose it to humidity, and teach all of your employees how to safely load paper into the copy machine. Replace Toner When Notified You may be reluctant to replace the toner in your copy machine if your copies are still looking great. However, if you receive a machine notification that you must replace the toner, it is important that you do so right away. Failing to do so may wear down the developer in the machine and cause drum damage. Clean the Copy Machine You may never have cleaned your copy machine before, but doing so can keep it free of dust and other debris so that there is no buildup that interferes with internal components inside the machine. All you need to do is to get a handheld vacuum and a compressed air duster. The duster will loosen up and blow away debris, and you can vacuum up any signs of dust. If you use the tips in this article, you can be confident that your office copy machine will stay in good condition and last a long time. Be sure to encourage your employees to do these maintenance tasks as well. To find out more, contact a company like J M Todd...

read more

Answering Common Questions Concerning Ordering Business Cards

Posted by on Aug 20, 2015 in Uncategorized | Comments Off on Answering Common Questions Concerning Ordering Business Cards

Your business card may be one of the first things that potential customers and clients see from your enterprise. As a result, it is critical for you to have professional business cards that can make a powerful impression on these people. Unfortunately, if you have only recently started your enterprise, you may not have a thorough understanding of business cards. By learning the following answers to common questions, you should be able to make decisions as an informed consumer throughout this process, which can help ensure you get the perfect cards for your needs.  How Is The Design For The Business Cards Handled? There are many individuals that are not talented or experienced when it comes to designing, and this can cause these people to assume it will be difficult to create a business card that will help you to stand apart from your competition. Luckily, there are design services that you can use that will help you create a fashionable, memorable and professional business card.  Often, these services are offered by the printing company, and when you use these services, you will provide input about the type of design that you would ideally want. A graphic designer will then create several options for you to review, and you will either pick one of these or offer revision instructions. There is an additional cost for these services, and they may add time to completing your order, but it may be the most practical way of ensuring that you have a memorable business card to distribute.  Are Silk Business Cards Fragile? There are many different types of materials that you can choose for your business card, but silk is often considered one of the most luxurious. Unfortunately, you may think that these business cards will be fragile or flimsy because they are made of silk, but this is actually far from reality. When these business cards are being made, they are coated with a special finishing agent that greatly enhances the strength of the business cards. Furthermore, it is possible to have these cards waterproofed, which can further add to their resiliency.  Buying business cards is something that you will likely have to do if you are starting your own company. However, it is important for you to be informed about these options to ensure that you are making sound choices for your budget and business’s needs. Knowing that you can use design services and that silk business cards can be made to be highly durable will help you to get the business card that you want. Contact a professional printing company, like Print Shaq, and ask if they offer either of these...

read more