Small Business Saturday: 4 Ways To Effectively Use Insert Printing

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Every year, the Saturday after Black Friday is known as Small Business Saturday. This is a great way to reach out to new customers, promote sales , and get started on the busy holiday shopping season. Getting people to come to your store is the first step. Along with digital media, you can still reach a variety of customers through print advertisements. One of the easiest ways to showcase your products and Small Business Saturday deals is with insert printing. Insert advertisements can be spread throughout the whole community to help promote the day. As you plan out insert designs, there are four ways to effectively use them for your promotions.

Special Store Hours

Shopping can get hectic and crazy on the weekend after Thanksgiving. Do not leave your customers confused. As you plan the insert design, ensure that the hours and special opening times are clearly stated on the front of the ad. This will help shoppers plan and know the best times to visit your store.


Adding coupons to your insert ads will give someone a reason to pick up the insert and keep it. A single coupon can be placed on the front of the ad to attract shoppers. Multiple coupons can be placed in other sections of the ad so that you can have additional discounts to look forward to. The coupons are a great way to promote your sales and add extra savings for consumers. You can even offer extra coupons for customers unable to make it to the Small Business Saturday event. This allows you to reach as many customers as possible.

Holiday Logo Designs & Themes

A number of insert printing companies have graphic design teams to help plan out different logo designs for inserts. You can add the spirit of the holidays by using these services to create unique designs. For example, a graphic artist can design Christmas lights to make it look like they are hanging around your logo. Other small themes and designs can be used like candy canes, Santa hats, and Christmas trees.

Digital Connections

An insert may not have the space to feature all of your products and sales. By using the designs, you can expand the ways that customers access information. For example, you can add QR codes on the inserts that customers can scan to reach video promotions, websites, or social media. You can also provide text links to exclusive online deals and digital coupons. All of these methods will help you connect to customers and showcase the services that you have to offer.

Getting your insert ads printed early is an ideal way to reach out to customers and be fully prepared for the Small Business Saturday experience. For more information, contact Flottman Company or a similar organization.